It has become a cherished and valued Broadway tradition for cast or crew members to collect donations using red buckets in lobbies after performances.

The rebranded logo references this symbol, combining it with the well known equal sign and the red ribbon symbol of AIDS awareness.

Playbills have always been a memorable souvenir for theater lovers since 1884. Though today's Playbills look much different, this rebrand pays tribute to the design history of vintage Playbills, drawing inspiration from the dynamic black and white images.

Tempo is a 1930 geometric sans serif typeface designed by the Ludlow Typograph company. It was commonly used in advertisements, newspapers, and ephemera, such as Playbills. Tempo Medium was specifically used on Playbill’s first major redesign during the 1950s to the early 1960s.